The BET Experience, the Three-Day Event Before The “BET AWARDS,” Will Return in 2021
NEW YORK–(BUSINESS WIRE)–BET announces today plans to move forward with The “BET Awards” 2020, which will celebrate the brightest stars across music, television, film, sports, and philanthropy on Sunday, June 28, 2020, at 8 pm ET. Using an array of innovative techniques and artist-generated content, the show will continue, allowing the audience to join in a celebration of black love, joy, pride, and power with an all-star lineup taking to TV’s biggest stage. 2020 marks both the 20th anniversary of the awards and BET’s 40th anniversary. This year’s show will continue the rich history of providing fans with those special, not to be missed moments. The official “BET Awards” 2020 nominations to be announced on a later date.
“The BET Awards are a seminal event – the biggest celebration of Black culture, Black accomplishment, Black excellence, and Black potential,” said Scott Mills, President of BET. “Our community, and the many millions who love Black culture, look to the BET Awards for signature moments of enrichment, entertainment and empowerment. Recognizing the unique role the BET Awards plays for so many, and the challenging times we find ourselves in, we know it was more important than ever to deliver the BET Awards in 2020.”
“At BET, we place the health and safety of attendees, staff, vendors, and partners first, which is why the biggest night in black entertainment will go on implementing this innovative production direction,“ said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET. “For the past twenty years, The BET Awards have paid homage to all things now and relevant. Despite the challenges of today, we will deliver a show filled with larger than life, inspiring, empowering and entertaining moments, which have shown the magic of our culture for over two decades.”
Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will oversee The “BET Awards” 2020 and serve as Executive Producer along with Jesse Collins, CEO of Jesse Collins Entertainment.
Due to the current global health crisis and pandemic of COVID-19, BET’s three-day event that leads up to the “BET Awards,” the BET Experience, will not move forward as scheduled on June 25-27. The BET Experience will return in 2021. All VIP packages sold to date will be available for a refund. More information is available at BET.com/Experience.
BET will continue to provide updates to our valued viewers regarding any new developments.
For the latest “BET AWARDS” 2020 news and updates, please visit BET.com/Awards.
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT “BET AWARDS”
The “BET Awards” is one of the most-watched awards shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains as the #1 program in cable TV history among African-Americans, and it is BET’s #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television and film production company founded by entertainment industry veteran, NAACP Image® Award winner and Emmy® Award nominee Jesse Collins. For more than a decade, the company has played an integral role in producing some of television’s most memorable moments in music entertainment. JCE produced the critically acclaimed biopic The New Edition Story, the story on the boy band that aired as a 3-part mini-series and posted record ratings for BET and attracted nearly 30 million viewers. It was followed by The Bobby Brown Story, which chronicled the talented but troubled singer’s exit from the popular ’80s boy band through his solo success, and was the highest rated non-tentpole program on the network since The New Edition Story. The next mini-series for JCE is Uptown, a 3-part original scripted miniseries for BET that will chronicle the story of producer Andre Harrell’s iconic record label, Uptown Records. The company’s current scripted TV series is American Soul, the story about the struggle to make the dream of Soul Train, the first nationally-syndicated Black music show, come true. It ended its first season as the #1 new cable scripted drama for African Americans 18-49 and its second season made its debut on BET in May 2020. Previously, JCE produced BET’s hit TV series Real Husbands of Hollywood starring Kevin Hart that ran for 5 seasons. On the unscripted side, JCE produces annual live specials — the BET Awards, Soul Train Awards and the BET Hip Hop Awards. Past credits include Black Girls Rock!, UNCF’s An Evening of Stars, ABFF Honors, BET Honors, Love & Happiness: An Obama Farewell, VH1’s Dear Mama, HBO’s Amanda Seales I Be Knowin;’ Netflix’s Def Comedy Jam 25 and Leslie Jones: Time Machine. JCE’s game shows include VH1’s Hip Hop Squares with Ice Cube and CMT’s Nashville Squares. Its music competition series on BET, Sunday Best is now in its 10th season and Netflix’s Rhythm & Flow featuring judges Tip “T.I.” Harris, Cardi B and Chance the Rapper will soon begin production on its second season that will air in 2021. Collins is also a producer for The Grammy Awards. He was on Billboard’s R&B/Hip-Hop 100 Power Players list, has been featured on the cover of Vibe magazine and in numerous publications including Ebony magazine’s Power 100 issue. Go to http://www.jessecollinsent.com/ for more information on the company.
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